8 Tips of Marketing Yourself Better on Facebook

Online Marketing has gained great importance over the last few years and Facebook is one such online medium that has gained popularity, owing largely to the fact that it is inexpensive and can be used to reach all segments of people if used properly. This article gives 8 tips on making an improved Facebook profile or page to market yourself or your product better.

Whether you are an individual looking to market your skills and increase your network of associates or a company looking at promoting your products and services, Internet Marketing is a fairly new age and relatively cost effective method that must be considered and explored.

One of the most effective and almost free avenues of online marketing is the immensely popular social networking site Facebook.

This article outlines 8 very basic tips to market your product better on Facebook and make the most of this inexpensive yet high reach social medium.

1. Make a page and create an identity-Facebook allows you to make an independent page or group dedicated solely to your company/product. Use this page to create your brand’s identity online. Make the page as aesthetic and vibrant as possible. Dull pages without pictures or with limited information and sporadic updates will not do much for your brand.
2. Focus on visuals- Facebook USP is that it permits you to add as many pictures as you like. It helps customers to understand your brand through visuals. Add product pictures, videos and other relevant images constantly to make your product profile interesting. A lot of time customers sitting overseas might make purchase decisions solely on the basis of the pictures you have displayed on your page.
3. Update, update, and update– Nobody likes a stagnant Facebook page with minimal activity. If you want people to be updated about your product and its features, constantly put up messages on the page wall, run contests, update fun status messages relevant to your offering and remember to keep your page buzzing and appealing for its fans.
4. Add as many fans and friends as possible- The more people you reach, the more scope for business expansion there will be. Invite friends and friends of friends to like your page. Tag friends in fun pictures, this will garner interest in their friends and they will in turn visit your page and end up liking it. If it’s a group add all your friends and ask them to add their friends and so on. Here the rule of more the merrier could not be more apt.
5. Organize contests and encourage participation- There is no better way in involving your fans and members than by organizing contests and polls. Contests around your product will educate and inform and will also ensure active participation of your fans and customers.
6. Organize polls and get their opinions– Polls for instance will ensure active contribution and will also allow you to secure customers opinions for betterment and improvement of your offerings.
7. Award and Reward- Everybody loves a freebie! Reward loyal customers with discounts and free gifts and announce this on your Facebook page, give away prizes to contest winners and all those fans that participated and helped to make your page better. As these awards and rewards get flashed on the newsfeed, more and more people will visit your page out of curiosity and will in turn result in sales.
8. Don’t be too pushy– While it is important to keep the page bustling with activity, it is equally important to not cross a line. Do not spam people’s Facebook inboxes and walls with links to your page or repeated requests asking them to like your page. Too much of pushing might make them detest your page and product even before they have actually seen it.

While advertising on Facebook is an option too, creating a page on it is definitely more cost effective considering there is almost zero investment. A page can be created for free and with a little bit of effort and consistency, it can become one of the most effective online marketing medium.

Author Bio
I am Mike Federer, a writer by profession-an observer by instinct. Researching about subjects of my interest and contributing write-ups regularly to online publications, blogs and websites is a daily activity for me. When I am not occupied with work, I spend days on end playing with my little kids, Sara and Ryan. They are my inspiration behind approaching every subject with childlike curiosity.